The Account Manager is responsible for developing and maintaining strong client relationships; analyzing, interpreting and presenting detailed market data and strategic planning and research development for assigned product categories and clients. The role has full market and product knowledge, ensures maintenance and development of company's panels and products and by doing so effectively sells and markets the company's services. Whilst the individual is developing their skills in Product Market Research, Account Management, Product and Retailing Knowledge they will also support a client team, working across a range of the Company's clients.
Key Tasks & Responsibilities
Ensure client queries are responded to professionally and accurately within 24 hour response rate
Develop an understanding of Product Market Research Methodology and Canadian Consumer Panels® Systems
Build market and product knowledge on all related products and panels
Monthly data production, as specified by management
Support a well-defined list of clients and retailers, as specified by management
Achievement of the revenue budget for a set list of clients.
Ensure all potential clients are identified and approached to maximize revenue potential
Ensure that the data quality and deliverables are in line with Canadian Consumer Panels® standards and those standards set by the Research Director
Full market and product knowledge on all product categories that Account Manager is handling. This includes details on coverage, universe and sample sizes, distribution channels and detailed market information
Ensure satisfied clients by providing high level of client servicing, including in-depth presentations and consultancy
Responsible for retailer presentations on you markets, as requested by management
Follow the Canadian Consumer Panels® Company strategy on all aspects of the business
Responsible for building market knowledge through monthly post QC calls
Aware of standard terms of a Canadian Consumer Panels® contract
Full knowledge of rate-card theory and how to generate a quote with a view and involvement on how to develop each account
Account Manager must be highly client focused, enjoy working in a fast paced environment, and demonstrate the ability to react and adapt quickly to changing business needs. Able to understand client’s business questions, to design integrated solutions from multiple sources (Canadian Consumer Panels® products or other sources) and to add value through simple business recommendations and insight-based consultancy. Basic competencies would be the ability to:
Give client and retailer presentations
Fully understand drivers in the market and ability to create stories using data
Identify, develop & bring in leads
Give insight into the future of the markets
Understand and analyse data
Operate all Canadian Consumer Panels® systems and to give training to clients on these systems
Explain Market Research Methodology
Demonstrate excellent communication skills at all levels both internally/externally
Be a logical thinker, able to dissect and analyse client queries
Possess and apply required functional/ technical skills
Know how businesses work
-Build productive relationships
Stay up-to-date with the latest thinking in their area
Typical education and work experience
Average 3-6 years of similar work experience in Market Research
Bachelor or master degree of related field.
Practical experience in client management.
To apply please send your resume and salary requirements at email@example.com
We appreciate your interest however only those being considered for an interview will be contacted.